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Welcome to the Lifestyle Music Group

Lifestyle Music Group

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About Us

The Lifestyle Music Group is a leading producer of specialty, non-traditional music mainly sold through retailers using interactive displays and both represents and owns a diverse variety of music, including Health and Wellbeing, Relaxation, World, Holiday and concept-based contemporary genres.

Lifestyle Music is proudly distributed to mainstream music retailers by Sony Music Australia and to the non-traditional retail specialty stores by long established family company WW Souvenirs who are based in Brisbane.

Who is Lifestyle Music?

Gene Pierson is the founder of Lifestyle Music and a respected veteran of the Australian Music business. Gene’s significant career moments stretch back to the Seventies with his involvement in the creation of AC/DC, the early development of INXS and even helping to bring ABBA to RCA Australia – their most successful market.

Gene has a history of breaking acts that others have considered “too hard”. He launched Ladysmith Black Mambazo here. Gene has never lost touch with mainstream music while exploring alternative channels for music like the tourism market (Indigenous) and Spa industry (relaxation music).

Sue Itzstein is General Manager of Lifestyle Music. Sue was a founding member of the Holborne Music team and has run the “engine room” at Indigenous Australia for over 10 years. Sue brings a wealth of experience in making the business happen. Whether it’s detailed logistics, artist relations or “impossible” production deadlines, Sue keeps our business on track to deliver great results for our artists, labels and retail partners.

Chris Bent joined Lifestyle Music in 2005. Chris has had 24 years experience in the music industry, having spent most of that time at Sony Music in several senior management roles in sales and marketing.

Chris relocated his family from Sydney to the Gold Coast and resigned his position at Sony Music as General Manager, Strategic Marketing in 2004. At the personal request of the Chairman & CEO, Denis Handlin, Chris has continued to work as a consultant for Sony Music, personally conducting monthly training sessions for marketing, sales and promotions staff. Chris maintains relationships with the buyers from all the major music retailers & department stores and drives our sales and marketing efforts.

To all of you, from all of us at Lifestyle Music - Thank you and Happy eCommerce!

Gene Pierson
Founder - Lifestyle Music Group